Dunkin Donuts Rebrand Case Study 2025 Report. Did you know that between 2018 and 2019 they rebranded from ‘dunkin donuts’ to just the word ‘dunkin’? Here, we explore when it's the right time for a company to change its brand name, drawing upon the example of dunkin' donuts' transformation into dunkin'.

Through their marketing campaigns, dunkin donuts successfully stimulates customer interest and fosters a deep connection with their brand. Here, we explore when it’s the right time for a company to change its brand name, drawing upon the example of dunkin’ donuts’ transformation into dunkin’.